Privacy Policy
Effective date: November 11, 2026
GenTree Roots LLC (“GenTree Roots,” “we,” “us”) respects your privacy. This policy explains what information we collect through gentreeroots.com and our related communications, how we use and share it, and the choices you have.
Who we are
GenTree Roots provides non-medical aging-in-place home support and coordination. We do not diagnose, treat, or provide therapy, and we do not replace clinicians or other qualified professionals.
GenTree Roots LLC
33 Old Field Hill Road, Unit 14, Southbury, CT 06488
Email: connect@gentreeroots.com
Phone: 203-287-1962
Information we collect
Depending on how you contact us, we may collect:
- your name and email address
- your telephone number, if you choose to give it
- your preferred method of contact
- your town or county
- who the inquiry concerns (for example, yourself, a parent, or a client)
- a general description of the room, route, routine, or home-related concern you’d like help with
- if you are a professional: your organization and role, and whether the household has agreed to be contacted
- records of your consent and of our communications with you, such as when you joined our email list or asked us to contact you
We collect this when you email us, use a link or form on our website, request our Discovery Guide, or speak with us.
Our website does not use analytics or advertising tracking tools. Like most websites, our hosting provider may automatically log basic technical information, such as IP address, browser type, and pages requested, to operate and secure the site.
Please do not send health information
Please do not provide medical records, diagnoses, treatment information, or other detailed health information through our website, email links, or general inquiry forms. GenTree Roots is not a healthcare provider, and these communication channels are not designed to receive protected medical information.
How we use your information
- to respond to your inquiry and coordinate the home-related help you ask for
- to send you the Discovery Guide and, if you agreed, occasional emails with practical ideas for living well at home
- to keep in touch with professionals who have asked to hear from us
- to keep records of consent and communications
- to operate, secure, and improve our website
How we share information
We do not sell your personal information, and we do not share it with third parties for their own marketing.
With professionals, only with your direction or permission. With your direction or permission, we may share limited contact information and relevant home-related observations with occupational therapists, contractors, inspectors, care professionals, or other qualified professionals you have asked us to involve. We do not share your information with these professionals for their independent marketing.
With service providers who work for us. We use trusted providers to run our business, and they handle information only on our behalf:
- Zoho Corporation: business email, our email list and email delivery (Zoho Campaigns), and contact records (Zoho CRM)
- Hostinger: website hosting
When required by law. We may disclose information if the law requires it, or when reasonably necessary to protect our rights or the safety of others.
Your email choices
Our email list uses double opt-in: you are added only after you click the confirmation link we email you.
Every marketing email we send includes an unsubscribe link. You can also email connect@gentreeroots.com to be removed.
Your privacy rights
You can ask us to:
- confirm whether we have personal information about you, and give you a copy of it
- correct inaccurate information
- delete your information
- stop using your information for marketing
To make a request, email connect@gentreeroots.com. We will respond within 45 days, and if we need more time we will tell you why.
We may need to verify your identity before completing a request. Some information may be retained when reasonably necessary to complete a requested service, maintain required business records, prevent fraud, protect legal rights, or comply with law.
Appeals. If we decline your request, you may appeal by emailing connect@gentreeroots.com with the subject line “Privacy Appeal.” We will respond in writing within 60 days of receiving your appeal and explain our decision. If we deny your appeal, you may contact the Connecticut Attorney General’s Office to submit a complaint.
How long we keep information
We keep your information while you remain on our email list or we are working with you, and for a reasonable period afterward to maintain business records. When we no longer need it, we delete it.
Security
We use reasonable safeguards to protect your information. No website or email system is completely secure, so we can’t guarantee absolute security.
Children
Our website is intended for adults and is not directed to children under 18. We do not knowingly collect personal information from children.
Links to other sites
Our site may link to other websites. We’re not responsible for how those sites handle your information.
Changes to this policy
If we update this policy, we’ll post the new version on this page with a new effective date.
Contact us
Questions about this policy? Email connect@gentreeroots.com, call 203-287-1962, or write to GenTree Roots LLC, 33 Old Field Hill Road, Unit 14, Southbury, CT 06488.